THE BRAND STORY
When we first started, we had nothing more than just ancient tales and moral virtues imparted by our elders in guiding us through life.
Holding steadfastly to these values, we dearly stand by The Five Constants of leading a virtuous life;
- Rén (仁, benevolence);
- Yì (義/义, righteousness);
- Lǐ (禮/礼, proper rite);
- Zhì (智, knowledge);
- Xìn (信, integrity).
Mirroring the Constants as part of our business values; traditional but relevant, we decided that the Chinese character of Five “五”(wǔ) is our first dictum.
We are in the business of serving people and blind of any form and differences, we strategically paired the Chinese character of “營” (yíng), with our dictum, to denote the brand’s growing influence in our niche and the expansion through our legionnaire.